As we navigate a global pandemic and a just recovery, we want to amplify the stories of those who are working towards a low-carbon future. To build a vibrant low-carbon economy, we’ll need innovative tech that supports our needs while preserving the environment. That’s why Bullfrog Power is sponsoring the Centre for Social Innovation’s Earth Tech, an accelerator for startups and nonprofits working on climate and freshwater solutions.

Do you remember that episode of Seinfeld where low-flow showerheads throw everyone’s lives into chaos? As Kramer famously put it, “If I don’t have a good shower, I am not myself. I feel weak and ineffectual… I’m not Kramer.” We can all relate to that feeling, but it doesn’t change the facts: every time we shower in North America, we heat up about 100 litres of fresh water, only to send it down the drain seconds later.

Alisha McFetridge, co-founder and CEO of RainStick, wanted to find a better way to shower — and prove that you can be sustainable without sacrifice.

RainStick is a recirculating shower that cuts energy and water use by 80%, but still feels like a high-pressure shower. Users can lessen their environmental impact without giving up that squeaky-clean shower feeling, and they can also save upwards of $700 a year on utilities. “This technology is just around the corner,” Alisha told us. “We want to make it easier than ever to live a sustainable lifestyle without compromising the shower experience.”